Typography: Much More Than Just Beauty
At DJP Design LLC, we define typography as the method and art of arranging type. How the words that make up your message on the page or screen look is typography. When we are creating typographic solutions for you we examine many factors:
Caslon, Futura, Georgia, Helvetica and Verdana are some examples of the hundreds of classic fonts to choose from.
If we use more than one color we make sure they work well together. For all projects we make sure your content reads well against the background. We choose colors that reflect the personality or image of your organization (bold, friendly, advanced, serious, fun, etc.).
• Size of type (point size)
For ease of reading, your messages should appear in at least 10 point type for body text. To make readability easier, headlines, subheads and callouts should be in proportionally larger sizes.
• Maximum line length
Most research studies have found that a line of body text longer than 75 characters (including spaces) is less likely to be read and easily understood. Sometimes you need even shorter lines, say 50-60 characters.
Beauty Isn’t First
Of course, one purpose of the typography is to be attractive. You want the look of your content to appeal to people and draw them into your message. But eye appeal is only one of many purposes and not the major purpose. The major purpose of typography is to make reading your content easy — to draw your audience into your message. The less effort people have to expend to read your content the more likely they are to read it.
Readability helps engage prospects and clients and get them to view your content positively. So what makes content hard to read?
• Type sizes that are too small
• Fonts that are too ornate
• Colors that are too vivid
For examples of typography that attracts readership and makes reading easy see the DJP Design LLC work samples on our Graphic Design Work page, especially the Honor Wellness Center, Orange Life Magazine and Phoenix Life Insurance Company materials.
Typography’s Even More Important On Screens
Now that the overwhelming amount of reading is done on screens, typography is even more important. Reading off a screen is about 30 percent harder than reading off the printed page. Whatever your graphic designer can do to make reading off a screen more pleasurable and easy, is worth it.
See Examples Of What Works
Skim through some of of graphic design work samples to see examples of DJP Design LLC’s high quality, effective, and readable typographic solutions.
Call DJP Design LLC At 203.675.0430
We know what works in typography. Your materials will be more likely to be read and approved when you follow proven typographical principles. Call us at 203.675.0430 and ask for Dale.
Visit the Consulting Services section of our site to learn what additional services DJP Design LLC provides.
Read our upcoming posts about Dale Pavlik’s two-year project to renew, enliven, and unify the brand of a $10 billion corporation.
DJP Design LLC | Logo Design Orange, CT
My 20+ year journey has allowed me to lead critical graphic design projects, serve major corporations at small design agencies, and build my own successful freelance graphic design business in Fairfield County, CT. From large corporations to single person shops, I work with all types of businesses and nonprofits. I’ve won many graphic design awards but prefer winning more visibility or sales for a client. Our capabilities include: Logo Design, Graphic Design and Consulting Services. If you think you might want to work with us call us at 203.675.0430, or email us for a free 30-minute phone consultation.