The Power Of Color In Graphic Design
When you’re sifting through your news feed, perusing websites or looking at printed materials, what tends to catch your attention? More likely than not, it’s videos, pictures, typography and GIFs, right? But what about color? The impact of your marketing materials depends upon many factors including color. Using the right color palette in your marketing materials such as brochures, logo design, newsletters, or posters will send the right message before any prospect or client reads on.
Do be careful. The meaning behind colors varies by culture and country. For example, in many cultures in the western hemisphere, the color black can create a sense of mourning or mystery. But in some countries in the Eastern world black can mean rebirth. In the U.S. white communicates peace and purity, but if you’re designing for some Asian countries you need to know that white is the color of death and bad luck.
Reaction to color can be subjective. A color that evokes one reaction in one person may evoke the opposite reaction in another. With all these caveats, here are some typical reactions to color.
Pink may create a mood of femininity, playfulness, innocence, youth, softness, or romance. Pink is the sweet side of the color red.
In the U.S., red is associated with fire, violence, warfare, danger, love, and passion. It also can imply anger or importance (think of the red carpet at award shows and celebrity events).
I think of yellow as the brightest and most energizing of the warm colors. People tend to associate it with warmth, happiness, laughter, and sunshine. Sometimes it conveys hope. Think of the yellow ribbons displayed by families who have loved ones at war. Use yellow in your business materials and viewers may feel optimistic and cheerful.
Orange enhances feelings of vitality, energy, and productivity. It is often associated in nature with changing seasons. In graphic design, orange is a great color to use for a call to action because orange commands attention without being as overpowering as red.
Use green to represent nature, new beginnings, and growth. Green also signifies renewal and abundance. Alternatively, green can represent envy, jealousy, greed, or a lack of experience. Darker greens can represent stability and wealth.
The meaning of blue depends on the shade and hue. Light blues come across as relaxing and calming. Bright blues can be energizing and refreshing. Dark blues, like navy, are excellent for corporate sites or designs where strength and reliability are important.
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If you have questions about your color palette choices when thinking of your logo design or graphic designs materials, give Dale at DJP Design LLC a call.
We all want to avoid errors but some mistakes are much more painful to your business than others. Watch for an upcoming blog post on graphic design errors you never want to make.
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DJP Design LLC | Graphic Design Fairfield County CT
My 20+ year journey has allowed me to lead critical graphic design projects, serve major corporations at small design agencies, and build my own successful freelance graphic design business in Fairfield County, CT. From large corporations to single person shops, I work with all types of businesses and nonprofits. I’ve won many graphic design awards but prefer winning more visibility or sales for a client. Our capabilities include: Logo Design, Graphic Design and Consulting Services. If you think you might want to work with us call us at 203.675.0430, or email us for a free 30-minute phone consultation.