To DJP Design, brand identity is the most critical graphic design issue for any business. But Dale and his associates provide every major corporate graphic design service:
Graphic design is my core competency, but frequently clients ask me to brainstorm a communications or marketing issue. We may use a creative thinking process to reveal hidden design solutions or attack age-old branding issues with fresh new insights from way beyond the corporate norm.
When Coca-Cola was reintroducing the Fanta brand, I worked on the design team and helped spearhead the Graphic Standards and Guidelines International for 197 countries. Steve Chalson, Coke’s Senior Manager, Global Brand Graphics said, “These guidelines achieved 90% compliance almost twice as fast as projected, and set the standard for how our other brands will be introduced worldwide.”
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