Brand Heroes, Clarity, & Story

In his 2017 book, Building A Story Brand, Don Miller talks about marketing in a way that makes clients heroes. Miller’s marketing approach is clear, easy to understand, and communicates a compelling story. DJP Design LLC agrees with much of what StoryBrand CEO Don Miller recommends. And his marketing technique works. He’s helped 3,000+ businesses […]

Read More Read More

Rebranding A Fortune 1000 Corporation, Part II

At a $10 billion international insurance corporation, DLP Design LLC Founder Dale Pavlik devoted two years to leading the 2,000+ employee corporation’s first rebranding campaign. Here’s the second half of this major success story.   Finding & Feeding Brand Champions People throughout the corporation supported the rebranding effort. These brand champions were 25-30 employees who […]

Read More Read More

Rebranding A Fortune 1000 Corporation, Part I

For many years DJP Design LLC founder Dale Pavlik held a mid-management position at a national financial services corporation with assets of $10+ billion. Here’s the first half of this major rebranding success story. Phoenix Life Insurance Company hired me during a time of great change. We were best known at the time as a […]

Read More Read More

Typography: Much More Than Just Beauty

At DJP Design LLC, we define typography as the method and art of arranging type. How the words that make up your message on the page or screen look is typography. When we are creating typographic solutions for you we examine many factors: • Typeface Caslon, Futura, Georgia, Helvetica and Verdana are some examples of […]

Read More Read More

Your Logo Is The Center Of Your Marketing Universe

DJP Design LLC prospective clients often come to us confused and overwhelmed. They understand the importance of marketing. They know their marketing materials need to look professional, polished, and attractive. They know there are many aspects to creating effective marketing. But they don’t know where to start. Our advice? Start with a strong logo. Make […]

Read More Read More

Why Low-Cost Graphic Design Is Way Too Costly

DJP Design LLC’s happy to miss out on some business. Great graphic design firms agree with us on this. We’ve lost potential business to the client willing to hire the still learning high school graphic designer working out of his bedroom closet. We’ve lost business to competitors willing to cut quality to save a dime. […]

Read More Read More

Billboards That Work

There may be no advertising medium clients waste more money on than billboards. Don’t get me wrong. A good billboard pays for itself many times over. It’s just that too many graphic designers and clients ignore the basic lessons of what works on a billboard and what wastes money.   The Biggest Billboard Waste By […]

Read More Read More

Our Professional Beliefs When It Comes To Graphic Design

Dale’s Unique Business Beliefs Among the many factors that make DJP Design LLC stand out are the sometimes unique, sometimes unusual, beliefs our Founder and President Dale Pavlik has about business and graphic design. Here’s how Dale views his work world:   Strategy & Excellence “I don’t just meet my clients’ strategic communications needs, I […]

Read More Read More

The Case For Graphic Design Collaboration

The best design firms are not the best at everything. Great firms know their strengths and recognize they have a few weaknesses. They collaborate with other creatives (including other designers) to create the best end product for the client. Some 20 years ago when DJP Design LLC was just getting started, we thought differently about […]

Read More Read More

Graphic Design Mistakes To Avoid

At DJP Design LLC we’ve seen certain major graphic design errors over and over. This post is one attempt to help you use your design dollars most effectively by avoiding some of the most costly and common graphic design mistakes we see in the marketplace.   Emphasizing Design Over Results You’re not in a beauty […]

Read More Read More

The Power Of Color In Graphic Design

When you’re sifting through your news feed, perusing websites or looking at printed materials, what tends to catch your attention? More likely than not, it’s videos, pictures, typography and GIFs, right? But what about color? The impact of your marketing materials depends upon many factors including color. Using the right color palette in your marketing […]

Read More Read More

Logo Design Innovations

In an earlier post we talked about 5 characteristics of a great logo. Great logos are simple, memorable, scalable, relevant, and timeless. Still, modern graphic design involves innovation and change. Here are some interesting innovations DJP Design LLC has noticed in 2018 and 2019.   Variability In the past, logos were always, always, always the […]

Read More Read More

What Makes A Great Logo?

Let’s start by being clear on what a logo is. I like how Paul Rand defined a logo. Rand, one of the world’s greatest designers says “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” So, your logo doesn’t need to show what you […]

Read More Read More

How Important Is Typography?

Why Successful Businesses Care About Typography Typography — the art and technique of arranging type to make written language legible, readable, and appealing — is critical to businesses. Unless your typography makes your business messages attract the eye and is easy to read, your business prospects will not read your content. You want marketing messages […]

Read More Read More