The Power of Color in Graphic Design

When you’re sifting through your news feed, perusing websites or looking at printed materials, what tends to catch your attention? More likely than not, it’s videos, pictures, typography and GIFs, right? But what about color? The impact of your marketing materials depends upon many factors including color. Using the right color palette in your marketing […]

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Logo Design Innovations

In an earlier post we talked about 5 characteristics of a great logo. Great logos are simple, memorable, scalable, relevant, and timeless. Still, modern graphic design involves innovation and change. Here are some interesting innovations DJP Design LLC has noticed in 2018 and 2019.   Variability In the past, logos were always, always, always the […]

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What Makes a Great Logo?

Let’s start by being clear on what a logo is. I like how Paul Rand defined a logo. Rand, one of the world’s greatest designers says “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” So, your logo doesn’t need to show what you […]

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Welcome

Here’s what our blogs will have in store for you… Come on a journey with me. I plan to make this blog a journey of learning and revelation about effective graphic design. If you’ve already spent some time on my website. You know that I’m different. While I love graphic design, I love getting business […]

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How Important is Typography?

Why Successful Businesses Care About Typography Typography — the art and technique of arranging type to make written language legible, readable, and appealing — is critical to businesses. Unless your typography makes your business messages attract the eye and is easy to read, your business prospects will not read your content. You want marketing messages […]

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